Love Your Melon Brand Campaign Project

This project was created by Kaitlyn Blahauvietz, Addison Kate Dutton, Valentina Londono, Elena Markatos, Charlotte Patricot, Anna Warren, and I. It was to create a hypothetical brand campaign for a certain brand to increase their audience, create activations, and instill their purpose in their marketing. We chose Love Your Melon and decided to do mockup activations through the NFL and Greek Life by instilling their product with a purpose mantra.